WHOOP x Alpecin Premier Tech

We had the opportunity to embed with Alpecin–Deceuninck during their training camp in Spain, giving us rare access to some of the world’s best cyclists, including Mathieu van der Poel and Jasper Philipsen.

The creative approach was intentionally simple: capture the riders as authentically as possible through a documentary lens, while elevating the visuals to create an immersive, cinematic feel. We wanted every frame to reflect the grit, intensity, and relentless effort of training in the Spanish heat—bringing viewers as close as possible to the experience of life inside one of cycling’s top teams.

Associate Creative Director – Eric Gasparro

Motion Director – Zack McCabe