WHOOP x PSG

PSG is the heartbeat of Paris. WHOOP measures what makes it beat.

To announce WHOOP’s partnership with Paris Saint-Germain, we turned the pulse of the club, its supporters and the city into the creative language of the campaign.

VP of Brand – Jose Cabaco

Creative Director – Mark Bartling

Associate Creative Director – Eric Gasparro

Motion Director – Zack McCabe

Agency Partner – East