Fáilte Ireland

Over the last few months, our worlds have shrunk – we’ve been limited to small spaces, small groups, and small experiences. And, while many have learnt how to enjoy the smaller things in life, it’s starting to feel as if we’ve seen everything there is to see in our immediate surroundings. Jetting off around the world to go on holiday is still an uncertain prospect, but that doesn’t mean Irish citizens won’t soon have the chance to expand their horizons – as the country begins to reopen.

To achieve this we launched ‘Ireland, Make a Break For It’ – a multi-channel campaign that celebrates the potential holidays just around the corner that people have been dreaming of for months. The campaign is led by a 30-second TV spot that captures the sheer excitement of Irish people heading off on holidays, following various families as they pack their bags, count down the days on a calendar, lock up their houses, and embark on their car journeys.

Executive Creative Director – Jen Spiers

Creative Director – Shay Madden

Art Director – Eric Gasparro

Copywriters – Kieran O’Driscoll & James Pash

Creative Technologist – Hazel Tracey