We're Driven By

mytaxi came to us looking for a campaign to show how their drivers were locals. Our insight was that people live for their club and county, and being a fan is part of your local identity. We wanted to capture the little nuances that made a local taxi local.

Creative Director – Adam Crane

Art Director – Eric Gasparro

Copywriter – Kieran O’Driscoll

Photographer – Kevin Griffin

Stylist – Annabel Konig

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