POWERS

POWERS came to us looking to launch the POWERS Quarter with a digital and social idea after a successful pitch. The POWERS Quarter is a pub crawl that consumers can take around Dublin featuring pubs that have historical ties to the POWERS brand’s story in the heart of the capital.

Each pub has a different story and connection with the brand and has a signature serve to reflect the history. We created a website working with Irish Distillers’ in-house team to bring the viewer on a virtual tour of the POWERS Quarter. Each pub has a unique page with a looping video designed to replicate the authentic experience of being inside the pub and ordering a signature drink. Visitors to the site could also click on the back bar to trigger relevant pop-ups highlighting various nuggets of info behind the product and bar’s association with POWERS’ history.