WHOOP is a sponsor for professional cycling team, EF Education Easy Post. So for this year’s Giro we created three 30s TV spots as part of a fully integrated campaign to land our association with our value proposition to a cycling audience while the tour went on. Results off the back of the campaign exceeded our expectations with 40% increase in sales during the month of March across territories where the campaign was live.

The brief for the spots themselves was simple, create vignettes of three riders to showcase the power of the product and how it helps them unlock their peak performance. The film and photography was shot remotely in Girona and Colorado.

Associate Creative Director – Ursula Nickerson

Creative Manager – Eric Gasparro

Art Director – Eric Gasparro & Zack McCabe

Copywriter – Katie Weisenburger

Production  – STEPT

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