WHOOP 5.0 & MG
Anthem Spot
In 2025, WHOOP unveiled WHOOP 5.0 and MG, its most advanced hardware to date. The launch was led by a bold anthem film that reframed health as something you actively take back, not passively track.
VP of Brand –Tatiana Kuzmowycz
Associate Creative Directors – Eric Gasparro & Libby Aurigemma
Video & Motions Graphics Director – Zack McCabe
Agency Partner – Mother LA
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