Navigator Band
Product Launch
As Associate Creative Director, I helped lead the creative development for the launch of WHOOP Navigator. Working closely with cross-functional partners across brand, product marketing, design, and production, I helped shape the visual direction and launch campaign across product photography, digital commerce, social, and marketing assets.
The creative system was built around the idea of “Built to Explore,” positioning Navigator as an extension of WHOOP’s performance ecosystem while introducing a more rugged, outdoor-first visual language. We focused on balancing product craftsmanship with a sense of adventure—highlighting the band’s reinforced construction, secure fit, and all-weather durability through elevated product imagery and tactile, industrial-inspired environments.
The result was a cohesive global launch that expanded WHOOP’s accessories portfolio into a new category while maintaining a premium, performance-driven brand aesthetic.
Creative Director – Mark Bartling
Associate Creative Director – Eric Gasparro
Motion Director – Zack McCabe
Snr Designer – Camille Daniellich
Snr Motion Editor –Elise Dyck
Senior Copywriter – Brice Rothenberg
Copywriter – Jess Johnson
Designer – MJ Bingham
Social Creative – Rafe Gangi
